TOKYO: Japan is ramping up promotional efforts to boost seafood exports to more destinations in Asia, the US, and Europe as it seeks to fill a sales gap left by a year-long Chinese import ban, the head of the Japan External Trade Organization said.
Fishermen land scallops at Nemuro Port, in Nemuro on Japan 's northern island of Hokkaido Apr 12, 2022. Japan 's exports of agricultural, forestry and fishery products in the first half of 2024 fell for the first time since 2020 as exports to China plunged 43.8 per cent. Scallops were the hardest hit, dropping 37 per cent year-on-year.
"Our intensive promotional efforts have enabled us to redirect 20 per cent to 30 per cent of the scallop exports lost due to China's import ban," Ishiguro said on Friday, ahead of the With an additional 5 billion yen budget from the government, the JETRO has supported 170 events in the past year to promote scallops, yellowtail and other fishes in more than 70 cities in Japan and abroad, including Davos, Switzerland and San Francisco, according to Ishiguro and another JETRO official.
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