She will be selling her signature WTF brownies and Japan exclusives like bonbons.
The idea to open shop in Japan came about quite organically.
“I was just having a conversation with my Japanese friends about three years ago and they asked me what I thought about bringing my brand over to Japan. That’s how we came together to start preparation for this,” she shared, adding that there are no plans to open a permanent store just yet. For the past few months, Jeanette has been R&D-ing recipes for the pop-ups including Japan exclusives like bonbons and a new rendition of her brownies.“I am working very closely with a Japanese pastry chef there. After I develop a recipe, I send it over together with the product and he will work on replicating it. I fly over for food tastings to make sure it’s as close to what I’ve created. He’s a fantastic chef and I’m so happy with what he’s done so far.
Besides the treats, she is also very involved in other aspects like packaging and marketing materials, which will be designed by Japanese graphic designer Naonori Yago. “I’ve personally met with all the designers and I will also be there for the setup and eventual launch,” she shared.
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