The designer of the future is “a technological artisan with a scientific mind,” according to Enrique Silla, president of Jeanologia.
Silla emphasized that the aligning of technology with the “spirit and soul of an artisan” in fashion will lead the industry forward, and noted that futuristic tools such as robots, tablets, nanobubbles and lasers will replace traditional means for design such as water, canvas and even scissors in fashion design and production.
Representatives of the Swedish Embassy in Spain and companies such as H&M and Ikea visited Jeanologia’s facilities to learn about the firm’s technologies and methods for promoting sustainability and efficiency throughout the textile industry. Jeanologia said that “Future of Fashion” is a milestone in the official program of World Design Capital València 2022, which, for the first time, brought together national and international educational institutions and members of the industry. The congress offered activities, talks and workshops on the future of the fashion industry, based on six themes: raw materials; design; supply chain; production; consumption and waste; and emissions and biodiversity, all according to Jeanologia.
The congress features participants such as Christiane Dolva and Maria Bystedt, from the H&M Foundation; Christopher Raeburn, an award-winning British designer; Alice Bah Kuhnke, member of the European Parliament; professors from Glasgow and the London School of Fashion, and Fernando Cardona, head of BrainBox at Jeanologia, among others.
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