The Jeep Wrangler reaches an important milestone in its history: five million units sold, attained just as the new 2024 edition debuts. Auto123 has more.
When the new 2024 Jeep Wrangler was presented with a few modifications for the coming year, the model was nearing a big milestone: five million units sold since 1986, the year the model adopted that name. This mark has just been reached as Jeep has sold the five millionth Wrangler in its history.
2007 Jeep Wrangler Unlimited Rubicon Photo: Jeep Since then, the explosion for the Wrangler came in 2007, when Jeep launched the four-door Unlimited variant. Sales increased dramatically, rising from 80,000 to 120,000 units yearly in the United States, breaking the 100,000 mark for the first time. The feat has been repeated non-stop since 2011. In the first six months of the year alone, Jeep sold 84,642 Wranglers in the U.S. And remember, the model is sold elsewhere in the world.
As for the milestone just passed, August 28 is the date to remember. That's easy, because it coincides with Jeep’s new global marketing campaign to promote the latest Wrangler. Set to the hip-hop beat of rapper 2Pac's California Love, Jeep's “Famous for Freedom” campaign celebrates the spirit of the 1990s while acknowledging how hip-hop has shaped marketing and culture.
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