“The app has jumped the shark. Literally,” Renner wrote in a goodbye message.
Fans used the Jeremy Renner Official app to communicate with each other and to see all of the actor’s social media posts consolidated in one place. Users could also buy “stars,” or accumulate them by being active on the app — the more stars, the higher they were ranked.
But as with most spaces online, the fan utopia was not to be, and the app was plagued with bullying and hateful comments. In 2017,The actor’s business manager, Kristoffer Winters, said the app had been pummeled by so many negative comments that the team decided to enforce more content moderation on an updated version. But the relaunch did little to quell the negativity, and trolls had recently found a way to infiltrate the app to impersonate Renner and others to harass fans.
“To all the super fans who have supported me with your words or encouragement, amazing art, stories and time shared on the app, a genuine THANK YOU and I hope to see you on Instagram, Twitter, YouTube, and Facebook,” Renner wrote in his goodbye note.
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