Eva Longoria makes her feature directorial debut with the true-life tale about Richard Montañez, the Mexican American janitor who claims to have invented the iconic spicy snack.
The trailer, which Garcia narrates, shows the breakthrough moment when he discovers that adding chili seasoning to Cheetos will bring a delicious heat to the snack product and potentially woo a far wider U.S. market. “I got an idea. It’s a spicy chip. It’s gonna change everything,” the trailer has Montañez telling his skeptical floor manager, played by Matt Walsh.
Other early naysayers include Frito-Lay CEO Roger Enrico, played by Tony Shalhoub, who questions Montañez during a phone call pitch: “And you’re a janitor?” Ultimately, the persistent inventor channelling his Mexican American heritage created the iconic Flamin’ Hot Cheetos snack that disrupted the food industry and became a global pop culture phenomenon.
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