Jose Cuervo Just Dropped a New Edition of Its Collectible Ultra-Premium Tequila

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Jose Cuervo Just Dropped a New Edition of Its Collectible Ultra-Premium Tequila
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If you must consume your tequila in shot form, maybe pick another bottle.

has collaborated with different artists each year to design the box for its Reserva de la Familia Extra Añejo expression. For the 2023 edition, the brand worked with Rolando Flores and Gabriel Cázares, members of the Tercerunquinto Collective, who designed a piece called “Structuring a Landscape.” According to the brand, each artist collaboration is personally approved by CEO and 11th generation Cuervo family member Juan Domingo Beckmann, along with a team of curators and experts.

Each bottle is made of hand-blown glass with the top dipped in wax, and is signed, numbered and dated. But it’s the box that features the specific artwork, so that might be something to hold onto if you’re the type of tequila drinker that’s also into collecting. You can find the new 2023 Reserva de Familia Extra Anejo at select retailers now , or online at

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