The new hm collection—featuring KALIUCHIS —dares you to embrace a 'go big or go home' approach to dressing this season.
Laura PitcherGrammy-winning singer-songwriter Kali Uchis has “so many memories” of shopping at H&M while growing up in Virginia—which is why today’s news celebrating her new H&M collaboration is a full-circle moment for the star. “I love how they always have clean basics,” she told. “I always love a classic white tee and jean look or even some simple crop tops and tank tops.
With key pieces including voluminous, pumped-up evening dresses, cool-girl denim pieces, luxe sweats, and rhinestones trimmed lingerie, Uchis first collab with H&M Studio delivers a high-low mix of comfort and drama. For Uchis, this inspiration comes from the Latin cinema golden age icon Maria Felix. “She inspires glamour and strength,” she says. With a campaign that explores life in the spotlight, Uchis says she keeps her own personal life “very private” to keep balance within her life.
Uchis is particularly aligned with the new H&M Studios Spring Summer 2023 collection, that’s meant to exist at the intersection of raw wearability and glamour. Every item in the collection is made from sustainable materials, including two pieces made from a blend of organic and post-consumer waste cotton and embellished with hand-sewn buttons.
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