The country superstar talks through the challenges of shooting the motion-control visual of his latest single.
knows his nostalgic new single "Polaroid" will be seen through the lens of the coronavirus pandemic.
Still, even with the song's video taking place at a party outdoors, "Polaroid" has a joyous spirit. In an interview with EW, Urban says the first thing that attracted him to the song when his co-producer Joey Moi first brought it to him was its overall vibe. "I just loved the feel of it," he says, adding that the track — co-written by pop songwriters Sam Fischer, Steph Jones, Geoff Warburton, Griffen Palmer, and Mark Trussell — "just spoke to me right away.
But there were challenges. The shoot still required the actors to hold their position during each reset, which Urban found fascinating. "There was a guy and a girl on a swimming pool diving board, and Dano went out and was repositioning them for the next shot, and they're getting a little bit closer, and a bit closer, and then this girl is straddling this guy."
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