KFC is trying out a new type of chicken nugget in an effort to attract younger consumers.
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“We’re targeting younger customers, like Gen Z and Millennials, who are interested in boneless chicken options,” said a KFC spokesperson. “The earlier you can engage with a consumer, the more potential you have for building loyalty and building frequency over the course of more years,” Robert Byrne, director of consumer and industry insights at the restaurant consulting firm Technomic, previously told CNN Business. It’s hard to develop loyalty “once somebody’s past that window,” he said.
Among all consumer groups, competition in the fast food world is tight. One way for brands to stand out is to test new items and make changes to menus whenever possible, creating buzz along the way.
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