Kim Kardashian Reveals the New Name of Her Shapewear Line

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Kim Kardashian Reveals the New Name of Her Shapewear Line
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Kim Kardashian West has decided on a new name for her shapewear line.

when naming her line Kimono. Some were particularly upset after she reportedly filed to trademark Kimono -- which is the name for a traditional Japanese robe -- in a specific font. Her initial name choice also inspired the hashtag #KimOhNo on Twitter, with users writing to the Kim to tell her that their culture is not her"plaything" or"brand generator.

."I'm the first person to say, OK, of course, I can't believe we didn’t think of this. I obviously had really innocent intentions. But, let's listen. And I want to really listen. And I want to really take it all in." "I do love Japan," she continued."My husband was in Japan when all of this was happening. It's a place that we love and go to. I have such respect.""I do realize, though, that there might be more eyes on me and my brand," she noted."And so I have to tune it out and really learn and really grow and have to realize that maybe there is a different standard. Do I feel held to a higher standard? I'll take responsibility for that and do the right thing.

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