SKIMS pushed $2 million in product within the first few minutes of Kim's campaign going live.
still has the Midas touch ... because her SKIMS Solutionwear raked in millions of dollars only minutes after going on sale.
Sources connected to the launch tell TMZ ... SKIMS pushed $2 million in product within the first few minutes of Kim's campaign going live Tuesday, and nearly every piece of inventory sold out in lightening speed. Our sources say the first-day sales numbers are unprecedented for shapewear and undergarment brands. How's this for context ... in its first YEAR on the market, Spanx made $4 million in profits ... and SKIMS made half that amount in only a couple hundred seconds.In a scene straight outta Black Friday, there was a mad dash to scoop up Kim's newest release ...
We're told SKIMS had thousands of items up for sale Tuesday. Nothing was priced north of $100 ... and after selling out the inventory, Kim's team began working feverishly to restock and produce more products to get to consumers ASAP.Play video contentKim launched a massive social media ad campaign for the rollout, even bringing in
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