Online swimwear brand Kitty & Vibe offers solutions to why bathing suits fit so terribly and why the experience of buying them is so miserable for so many women.
This company came out of my own experience of being a woman standing in a fitting room, feeling super vulnerable and hating the process"A couple of summers ago I was shopping for a swimsuit, and I went into a store. I probably had six different swimsuits, each in a different size across the brands. There was no consistency. I was in that fitting room just baffled by how it felt so torturous. The light was beating down on my body.
Many of the women she measured had identical hip sizes, which is a primary metric for how traditional swimwear sizing works. However, a woman's inseam—the measurement from her belly button, through her legs, to the top of her tailbone—can be wildly different. I found that the inseam size was the biggest differentiator. Essentially her crotch, or kitty." That's where the first half of the brand's name comes from.
The vibe refers to the print on the bikini or one-piece. Each package is delivered with an “intention card.” This starts with upending how fashion has been done for so long. First, change how things work in design and production. Fashion students are still expected to imagine everything they design with only very slender women in mind, she pointed out. Cameron continued,"When I was ordering my fit samples, I told my manufacturer that we needed a fit sample in every single SKU we offer. They were completely mind-boggled.
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