Klein mixes telfarglobal with mid-2000s party girl pieces in her new “Claim It” video. Watch it here.
”—which she describes as one of the more accessible songs off her most recent album—she delves further into the sartorial references that defined her South London youth. “It’s one of the most bare songs on the album, it’s literally me crying, but it’s the only song I could imagine in a club.
” Klein co-directed the video with her friend, a frequent collaborator of Kendrick Lamar’s, with Klein explaining she wanted to create something that could have been played on MTV After Dark. The results are unsettling, as out of nowhere Klein’s face starts to uncannily morph with those of her friends at a dimly-lit party . The experience of watching it, with its POV perspective, feels like a bad trip.
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