For the first time in almost two months, the box office doesn't belong to blue people.
For the first time in almost two months, the box office doesn’t belong to blue people.
The opening for “Knock at the Cabin” came up shy of some of Shyamalan’s recent releases. His last film, 2021’s “Old,” about a beach that rapidly ages those who visit it, launched with $16.9 million and ultimately collected $90.1 million worldwide. His 2019 film “Glass,” the third installment in the director’s “Unbreakable” trilogy, opened with $40.3 million on its way to grossing $247 million globally. Every other film directed by Shyamalan has opened higher than “Knock at the Cabin.
Paramount Pictures employed a unique strategy in releasing “80 for Brady.” While many films have sought to capitalize on higher ticket prices through large-format or 3-D screenings or surge pricing, which films like “The Batman” have tried, Paramount went the other direction on “80 for Brady.” The studio partnered with exhibitors, including the largest chains, to play “80 for Brady” at matinee prices to help lure its largely older audience.
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