As consumers pulled back on their holiday spending amid biting inflation, it seems that Kohl's dropped off many shoppers' lists.
As consumers pulled back on their holiday spending amid biting inflation, it seems that Kohl’s dropped off many shoppers’ lists. Sales at Kohl’s stores open for at least one year dropped 6.6% during the holiday quarter, the company said Wednesday. The retailer also lost $302 million during the quarter. The losses drove Kohl’s\n \n stock down around 8% during pre-market trading Wednesday.
This change in shopping behavior hurts Kohl’s more than big-box rivals because the chain does not sell food, nor as many necessities. ‘Uncomfortable middle ground’ “Kohl’s is caught in an uncomfortable middle ground between discount and high-end retailers, which leaves it particularly vulnerable to consumers’ shifting spending patterns,” Insider Intelligence retail analyst Zak Stambor said in a note to clients.
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