Kraft Heinz Was a Classic Bet for Warren Buffett. Then It Soured.

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Kraft Heinz Was a Classic Bet for Warren Buffett. Then It Soured.
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Kraft Heinz’s $15.4 billion write-down shows that Warren Buffett's investment philosophy is vulnerable to sudden shifts in consumer taste

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Kraft Heinz fail leaves Buffett and 3G well fedKraft Heinz fail leaves Buffett and 3G well fedEven after the Velveeta maker’s shares lost more than a quarter of their value, the investors who built it from their 2013 Heinz acquisition have made almost a 50 percent profit. No such luck for Kraft’s original investors. Over three years, they have barely broken even.
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Warren Buffett’s Kraft Heinz Bet Dragged Down Berkshire Hathaway in 2018Warren Buffett’s Kraft Heinz Bet Dragged Down Berkshire Hathaway in 2018Warren Buffett’s Berkshire Hathaway swung to a $25.4 billion loss in the fourth quarter due to an unexpected write-down at Kraft Heinz and unrealized investment losses.
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Warren Buffett’s Berkshire Hathaway stock falls as big bet on Kraft Heinz soursWarren Buffett’s Berkshire Hathaway stock falls as big bet on Kraft Heinz soursWarren Buffett’s buy-and-hold strategy doesn’t always work out, as his Berkshire Hathaway is taking a bath on its big investment in Kraft Heinz Inc., after the packaged food company reported disappointing results, slashed its dividend and disclosed an SEC investigation.
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Kraft Heinz shares tank 20 percent after SEC probe and $15 billion write-downKraft Heinz shares tank 20 percent after SEC probe and $15 billion write-downShares in Kraft Heinz are expected to plunge when markets open Friday, after the consumer goods company said it was being investigated by U.S. regulators and it reported a massive loss.
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Why the $15.4 billion Kraft Heinz brand write-down was unusualWhy the $15.4 billion Kraft Heinz brand write-down was unusualThe $15.4 billion impairment by Kraft Heinz wasn’t just one of the largest in corporate history. It also was unusual in how the write-down of its Kraft natural cheese business, Oscar Mayer cold cuts business and Canada retail business was carried out.
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Kraft Heinz earnings reveal SEC investigation and massive write-offs, stock plungesKraft Heinz earnings reveal SEC investigation and massive write-offs, stock plunges
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