Kroger wows Wall Street with inflation resilience, warns unions not to make 'unrealistic proposals.'
CINCINNATI — Some companies see inflation as a threat to their business. The Kroger Co. is treating it like a competitive advantage.
“What the customers are telling us is that they’re changing their spend behavior outside of food,” McMullen said. “They have also found that eating at home is more affordable than going out to restaurants.” McMullen said the projection is based on Kroger’s proven ability to use fuel points and targeted discounts to keep customers happy despite rising prices, while introducing prepared foods and premium items to boost profitability.
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