JOHANNESBURG: In the battle for the hearts and minds of Africa's growing legion of 'connected' football fans, Spain's La Liga has stolen a march ...
JOHANNESBURG: In the battle for the hearts and minds of Africa's growing legion of"connected" football fans, Spain's La Liga has stolen a march on rivals as it seeks to grow its footprint on the continent.
A 2017 report by research and consulting firm Ovum in London estimated that African mobile broadband connections alone will rise to 1.07 billion by the end of 2022, providing a massive new potential audience. "You have a child that has no friends, that is alone. You give him a soccer ball and I guarantee you within minutes he will have 10 friends.
It is all part of a plan to bring La Liga's principles to the continent, providing coaching and administrative services where they are badly needed. "When we create partnerships with the different federations, we help to implement this model. We will assist anybody who wants our help. And we do it for free."With football markets saturated in other parts of the world, Africa can be a new battleground for football brands and a share of the commercial pie.
"Today, the Premier League is number one and we are number two, after that you have the German league and Serie A is coming up as well.
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