Labor to launch ad campaign urging parents to learn about the harmful misogyny children see online

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Labor to launch ad campaign urging parents to learn about the harmful misogyny children see online
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A new tool will let adults see the kind of social media feeds their children may be scrolling

Anthony Albanese speaks to reporters about measures to tackle men’s violence against women with ministers Michelle Rowland and Amanda Rishworth.Anthony Albanese speaks to reporters about measures to tackle men’s violence against women with ministers Michelle Rowland and Amanda Rishworth.

The campaign about children viewing misogynist content online will centre on the idea that “disrespect is trending in their world”, encouraging adults to educate themselves about the issue. It will run alongside a redevelopment of thewebsite which will include a feature referred to as the “algorithm of disrespect” – a tool simulating the average social media feed of a young Australian to show parents what kind of content their kids may see.

According to the government, research shows 25% of Australian teenage boys look up to online personalities posting misogynist content. The government hasn’t ruled out engaging social media influencers to create their own anti-misogynist content, similar to “It is something that is raised with me by parents, probably more than any other issue … It’s the opposite of teaching people respectful relationships.

“It’s a deeply rooted problem. There is risk of conflating with getting the problem off your screen, with getting rid of the problem itself,” she said.

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