We spoke with Rouven Mohr about the Lanzador concept and how the supercar brand plans to implement electrification without losing emotional connection.
How did the idea for the Lanzador concept come about? Did it come more from the idea of the off-road supercar, the Sterrato that came out this year, or does it come more from the side of the Urus and SUV success?It's important to underline that we are coming from the super-sports car. If you sit in this car, everything is like a super-sports car. The seating position, the height of the dashboard. Just from the view of the A-pillar, you have the feeling you're sitting in a sports car.
This is exactly the coolness of the concept because you can combine these dramatic aesthetics—the car looks really elegant, but it's quite spaceship style—and to combine this with this activity that usually you would do with a station wagon . . . Imagine you go to the beach with a surfboard on it. I think it's cool.Let's talk about electrification. It seems an easier task for the luxury manufacturers.
I like the statement that the most "rowdy" has to be a Lamborghini. At the end of the day, the difference will be the control algorithm, how you control the dynamic systems in the car to create an emotional connection. We will develop, in-house, our own functionalities. It will be completely different from what you see at the moment on the electric market.We hear that a lot, that there will be an emotional component to the EV.
Theoretically, you can have a shape that is more emotional, but the acceleration time at the end of it can be the same. You can also have other things like if you go off-throttle in a combustion car, you have the feeling that the car is moving a little bit because you have the inertia of the drivetrain. So if you have, for instance, stiffer engine mounts, you feel that the car is doing something and this gives you also feedback.
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