BeautyUnited consists of many beauty brand founders that aims to help COVID-19 frontliners.
have committed to charitable contributions. And now, the leaders of more than 40 beauty and wellness brands are banding together in a special coalition to support those on the front lines of this pandemic.
Moj Mahdara, the founder and CEO of Beautycon, is leading up a new organization called BeautyUnited, which has a two-fold mission. First is supporting the Frontline Responders Fund, which transports medical supplies like PPE to where they are needed most by frontline responders, by encouraging small donations that will add up to at least $10 million. Secondly, the brands involved are donating personal-care supplies to frontline healthcare workers.
Mahdara is joined by some very familiar names in the beauty and wellness industry, like Gwyneth Paltrow , Drew Barrymore , Bobbi Brown , Victoria Beckham, Rosie Huntington-Whiteley , Huda Kattan and Mona Kattan , Charlotte Tilbury, Barbara Sturm, and Shani Darden.
"I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses, and all the healthcare workers on the front lines of this pandemic," Mahdara said in a statement. "We are resolved to support in collective actions that can have a big global impact. Now is the time to be united."for ways you can contribute to the cause.
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