Lego, the No. 1 toymaker in the world in terms of sales, is on track to open 150 new stores by the end of this year.
the expansion includes a flagship store it's planning to open in Amsterdam this December, and 80 new stores in China. The plan puts Lego on track to have more than 140 stores across 35 cities in China by the end of this year. It's also set to open in Mumbai, India, early next year."We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry," CEO Niels B. Christiansen said in a statement.
Back in the U.S., Lego has 91 stores, according to its website. The company didn't break out how many of the 70 new stores outside of China planned for 2019 will be in North America. It's been opening a handful in the U.S. each year, even prior to Toys R Us' bankruptcy before the 2017 holidays. When Toys R Us was still in business, Lego would often have an entire aisle devoted to its products in stores. That same real estate on shelves is likely much harder to achieve at a
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