.LEVIS is one of a few early partners for tiktok_us' Shop Now program.
Like much of the retail world, Levi Strauss & Co. has closed its physical stores due to the coronavirus pandemic. But it appears to be looking to online platforms like social video company TikTok as a lifeline.
“The retail industry is facing a truly unprecedented moment — stores across the world, including our own, are closed in order to help curb the spread of COVID-19,” the company said on its blog. “And while most of our physical doors aren’t open today, the Levi’s brand continues to find new ways to grow its digital business and connect with fans across all types of platforms, mediums and technologies.
The jeans company seems optimistic about the initiative, thanks to some previous experience. It just wrapped a “Future Finish” activation with influencers, who created their own custom, laser-etched denim looks, and promoted and linked the styles to their followers through TikTok posts. Users merely had to click through to buy them on the brand’s web site.The results looked encouraging.
“As consumer behavior shifts over the coming months and people explore different online channels for shopping and engaging with brands, we are here to connect with consumers, wherever they are,” she added.
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