How the rapper's formula for success continues to ignite the internet.
of Nas at one time. In addition to its wholesome dog stories, the page also tapped into more edgelord style practices, often tweeting content that would be considered off-tone today; that is perhaps why Nas' team has been so determined to minimize his alleged involvement.Still, as he secures a clunky, multicolored bowling shoe to each foot, Nas, seems to have grown into understanding the responsibility of having such sudden influence, particularly when his face and name are attached.
Well before the @NasMaraj account was suspended and he'd dropped out of the University of West Georgia, where he originally planned to study computer science, Nas commanded the global village that is the internet with an above-average fluency, even amongst his Gen Z peers.
"I've watched the music industry from the sidelines, so I learned what to do and what not to do and who I wanted to be friends with," Nas shares, his tall, lanky frame making bowling a rather endearing affair of mostly legs and elbows. Indeed, Nas has transitioned seamlessly into the celebrity sphere, making fast admirers out of stars ranging from Billy Ray Cyrus to Billie Eilish, Rihanna, Da Baby and more.
As the song took off, Nas also leveraged the internet's openness to change by adjusting its original, more serious meaning as"Old Town Road" gained traction. The lyrics, which he'd formerly described as being representative of trying to rise above a difficult personal situation , suddenly became the stuff of light-hearted legend."I changed the meaning so I could joke around and have it be meme'd out because I knew how I was going to promote it," he says.
And while the gamble certainly paid off — there's an irresistible quality to Nas' deliciously contrived country twang, especially when juxtaposed against the aggressive boom of 808s — the song's perfect melding of oddity and genuine musicality seemed to many like a one-off slam dunk."A lot of people think that I'm a meme rapper and so they felt like after 'Old Town Road' I was done," Nas says.
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