Local TV Sees Spike in Viewers, Drop in Ads in Coronavirus Crisis

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Local TV Sees Spike in Viewers, Drop in Ads in Coronavirus Crisis
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Local television stations are experiencing a surge in viewership, but they are unlikely to benefit financially because of a cutback in advertising spending

“We have more viewers than ever, but advertisers are unfortunately stuck in the same economic boat as many of us,” said Patrick McCreery, president of the local media group of Meredith Corp., which owns 17 TV stations.

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