Logomania Is More Than the Next Big Print Trend — It's Also a Critique on Consumer Culture

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Logomania Is More Than the Next Big Print Trend — It's Also a Critique on Consumer Culture
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'I am luxury. I am art. I am self-defined. But most importantly, I don't just love fashion, I am fashion.'

has become one of the most ubiquitous print trends of the past year. It's no secret that fashion has had quite the love affair with nostalgic elements of the '80s, '90s, and early 2000s. And now, attention-grabbing monogrammed pieces have claimed their spot within the sartorial zeitgeist of our decade: the '20s.

Every fashion person loves a bit of luxury, but not everyone can afford it. The logomania trend is a subversion of our obsession with wealth and status. It comments on knockoff culture and the arbitrary nature of commodity value, especially within the context of luxury goods.

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