Looking Glass hopes Blocks will unlock a world of 3D.
You can even find such things on the web if you look hard enough. In fact, Frayne says Blocks are built atop hundreds of open web standards — most prominentlyWhat potentially makes Blocks special, though, is that they live in a container that can scale to any device of any resolution anywhere — and be shared just as easily. Just text someone a link or embed an HTML code block in your website, and they can experience it, too.
Over time, Looking Glass says it’ll expand to “C4D, Zbrush, Procreate, nerfies… even iPhone and Android portrait-mode photos.” Frayne says the company has even prototyped holographic video content where you could, say, watch a stereoscopic 3D trailer for the nextIn case you hadn’t picked up on it, I’m pretty excited about all of this. But the one thing I can’t figure out, and I’m not sure Looking Glass has figured out, is the business model.
Does that mean we’ll end up watching pre-roll ads, like YouTube, before we can see the holograms? I pressed Frayne on this, and he wouldn’t rule it out — only that he sees his company as a better steward than, say, Meta.
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