Inspired by wellness culture on the West Coast, this new launch is definitely the scent of the summer
’s conception fittingly took place over a shared love of green juice, and to commemorate the launch, the fashion house took over a $27 million mansion in Malibu. With fog topping the Pacific Ocean, master perfumer Jacques Cavallier-Belletrud and multimedia artist Alex Israel discussed their creative processes. “I sent Jacques to Erewhon yesterday,” Israel told a small gathering that included campaign face Miranda Kerr, influencer Rocky Barnes, and other friends of the brand.
“Life is [an expression of] tension from the very beginning. The challenge is that we have to find the right balance,” Cavallier-Belletrud said. “For perfume, it’s the same thing: building new balances by destroying the existing balance.” His method of creation reconciles opposing forces, the way one might use darkness to reveal the freshness and beauty of light, or vice versa. “My style is to play with contrast and show new contrast when it is possible. To find new balance, that’s our quest.
And at the core of the entire Cologne Perfume collection is the collaboration between two artists and friends. For Israel, whose vibrant blues and greens are seen in Pacific Chill’s bottle and packaging, the wellness theme understandably took on a more material and active form.
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