The number of shoppers considering a Tesla plunged in the last quarter, falling to a single-digit percentage, according to a consumer perception survey.
More luxury car shoppers considered a BMW than any other car brand in the fourth quarter of 2022. The number of shoppers considering a Tesla TSLA plunged, falling to a single-digit percentage.
The... More luxury car shoppers considered a BMW than any other car brand in the fourth quarter of 2022. The number of shoppers considering a Tesla TSLA plunged, falling to a single-digit percentage. The numbers come from Kelley Blue Book’s fourth-quarter Brand Watch report — a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision.
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