The summer Christmas launch boosts the firm's year-on-year-sales.
LONDON, ENGLAND - JULY 29: Santa Claus poses with a member of staff during the Selfridges London Christmas shop opening at Selfridges on July 29, 2019 in London, England. : Selfridges, the British luxury department store, has launched its Christmas range at its flagship Oxford Street store a record 149 days early, in a bid to cash in on souvenir-hunting visitors and replicate previous commercial success of the early festive launch.
The store has released 600 product lines, with the full, 3,500-line range coming on September 2 under a"Future Fantasy" theme. The July launch includes baubles starting at $7.29 , a $55 Santa on a motorcycle tree decoration and a $122 figurine of Santa doing yoga - which is alreadyThe full range will include a £2,000 pre-lit fake Christmas tree. It is hoped the early launch will attract domestic shoppers as well as visitors, who want are looking for bargains, by taking advantage of the weak pound sterling.. The company, owned by Whittington Investments Limited, says it is the first U.K.
“Our summer Christmas shop launch simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season from many of our customers.”: Last October, Selfridges reported its twelfth consecutive year of record sales, rising 11.5% to £1.75 billion in the 12 months to February 3rd - results which defied the ongoing downturn among British high street retailers.
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