PARIS : Bernard Arnault, France's wealthiest man and chief executive of luxury group LVMH, paid some 150 million euros ($163 million) to be the premium sponsor of the Paris Olympics'. At the Games' opening ceremony, his wares were placed front and centre of an extravaganza viewed by a global audience.
FILE PHOTO: An employee shows the Paris 2024 - Berluti label sewn inside the suit jacket for the French team athletes for the opening ceremony by LVMH's upscale menswear label Berluti, in a showroom at Berluti headquarters in Paris, France, April 10, 2024. REUTERS/Stephanie Lecocq/File PhotoPARIS : Bernard Arnault, France's wealthiest man and chief executive of luxury group LVMH, paid some 150 million euros to be the premium sponsor of the Paris Olympics'.
Aya Nakamura, France's most-listened to female singer in the world, performed a medley of her top hits clad in a Dior over-the-shoulder gold feather and silk dress.Arnault, who a day earlier had been rubbing shoulders with Tesla-owner Elon Musk at a lunch hosted by President Emmanuel Macron, followed the ceremony from his opulent Cheval Blanc hotel overlooking the Seine.
"But it has to have a sense. We are just not going to give money and say, OK, you thank us, but that's it. We wanted to find a way to show through the Olympics to the world that France as itself is a creative country, is a refined country, is a craftsmanship country." The opening extravaganza displayed cinematic video footage of the trunks being carried down to the Seine and production of the athletes' medals.
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