Simpkins spoke about the reception of her Women in Music piece, designing for St. Vincent, and everything in between.
At this year’s Billboard Women in Music, Billboard and Bose partnered to highlight women in music production by styling emerging artist and social media star Kenzie Ziegler in a custom pair of Bose Ultra Open Earbuds designed by Maggi Simpkins. The earbuds went viral on social media and Simpkins gained thousands of followers, experiencing a new level of virality after the event.
At the heart of this collaboration is St. Vincent, the acclaimed musician and style icon whose eclectic persona embodies individuality and a strong sense of self. Best known for her genre-defying music, St. Vincent serves as the perfect muse for this project. When asked about the difference in designing for a red carpet versus a magazine cover, Simpkins highlighted her approach to versatility and aesthetic impact. “For Kenzie, I wanted something elegant and versatile that could compliment an outfit,” she noted. “With St. Vincent’s cover shoot, the focus was on creating a vibrant piece that would pop with multiple looks.”
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