Fear of job losses and big egos stand in the way of the level of collaboration needed in the digital age
It’s not often those in the advertising and marketing industry are blunt and critical. It’s a sector partly built on smoke, mirrors, spin, and client retention at all costs. And so, when a little honesty is handed down, it’s not only refreshing but should be taken seriously.
César Vacchiano, president and CEO of Scopen, a global industry research company with a strong footprint in South Africa, believes that for media and advertising agencies to flourish in the digital age, they need to increase their co-operation and ability to source and manage data...If you have already registered or subscribed, please sign in to continue.
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