PostSportsPlus: Maria Taylor to lead primetime Big Ten coverage as NBC portfolio grows
. We talk a lot here about how sports media platforms should use Twitter — and CBS does it right with these openings. CBS’ senior creative director. and his team put a lot of hard work into them, so why only air them at the beginning of broadcasts, considering people might be late to tune in? Post them earlier in the day — which CBS did — and let people find it on social media, which actually gives the packages a lot more value in terms of potentially driving people to watch the game.
2. The NFL is requiring the price of the package to be premium to protect CBS and Fox Sports’ Sunday packages. If it were priced too low, too many people would get it and it would crush the broadcast networks’ viewerships. Apple is still the favorite to land Sunday Ticket, and it wouldn’t be surprising if a deal is done relatively soon. It has taken an inordinately long time, however, as both sides are known to be a bit arrogant. In most of Apple’s negotiations and the NFL’s negotiations with other companies, they own the product the other side has to be involved with, which gives them a vastly superior hand. So, from what I understand, there has been a lot of staring at each other.
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