Mark Zuckerberg: 'My goal for the next decade isn't to be liked but to be understood' - Business Insider

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Mark Zuckerberg: 'My goal for the next decade isn't to be liked but to be understood' - Business Insider
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Mark Zuckerberg: 'My goal for the next decade isn't to be liked but to be understood'

with some thoughts for the new decade, stressing that the social network would focus on better communicating with the public, even if it means ruffling some feathers.

"Because we wanted to be liked, we didn't always communicate our views as clearly, because we were worried about offending people," Zuckerberg said. "This led to some positive but shallow sentiments towards us and the company." But now, he explained, Facebook will focus on communicating more clearly what the company "stands for."Facebook has been beset by scandals in the past two years, with critics blasting the company for enabling the spread of hate speech and misinformation, and for violating user privacy. In particular, Facebook's policy of not taking down political ads, even if they are untruthful, has provoked a big backlash.

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