As marketing leaders, you may wonder what marketing could or should be doing in the wake of Russia’s invasion of Ukraine. Gartner shares 5 essential steps to take now. Read more here: GartnerMKTG
is an essential, if underused, tool in marketing. Strategies always require you to consider hypothetical future business scenarios. At times of significant upheaval, the ones you imagined when you built your marketing strategy are likely to have changed considerably. So, it’s time to start fresh.
The Russian invasion of Ukraine is a humanitarian crisis with an economic and cultural impact. If your organization does business in the region, you’re likely already rethinking your plans. But even if you operate at a distance, you need to prepare to flex your strategy based on the evolving macro environmental situation. Consider how you can build adaptability and flexibility into your strategy to accommodate a volatile and evolving situation.
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