Marta Marques and Paulo Almeida, the duo behind the LVMH Prize-winning label, reaffirmed that showing the collections when they are delivered makes more sense for the brand.
“It was very important to us to find a setting where there was an authentic aquatic beauty and nature surrounding us, as the fall 2022 collection was inspired by our time in the islands of the Azores in the Atlantic Ocean,” the couple said in an email interview.
The artisans who contributed to the show are: Aldevina Serpa, an artisan specializing in patchworking, Sofia Afonso, an artist using fish scales and limpets for her creations, Sónia Bárbara from the label Sol e Brumas who makes giant hats with traditional patchwork techniques, and Fátima Ferreira, an upcycling artist who makes rugs with leftover fabrics from textile factories.
They noted that M’akers falls under the umbrella of work created from its environmental and social manifesto, which also includes“The inspiration for the collection and the development of M’akers happened organically, as when we traveled in the Azores, we met many creative people and we talked about craft and how much we need to treasure and cherish these traditional craft techniques,” the duo said.
The two observed that people who work on the front line of the fashion system like these makers and crafters are rarely talked about, or celebrated.
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