'You can curate your story specifically to you.'
Joe Russo, who has directed big Marvel movies like "Avengers: Endgame" alongside his brother, shared some of his thoughts on how AI might impact the film industry, giving it about two years before AI can create a fully-fledged movie.
"We're in a world where the entire generation has a facile expertise in [AI], and is also not afraid of it," Russo said. "So potentially, what you could do with it is obviously use it to engineer storytelling and change storytelling," allowing for "constantly evolving" stories. "You could walk into your house and save the AI on your streaming platform," he added. "'Hey, I want a movie starring my photoreal avatar and Marilyn Monroe's photoreal avatar,'" Russo explained. "'I want it to be a rom-com because I've had a rough day,' and it renders a very competent story with dialogue that mimics your voice."
The director also said he believes modern TVs are not far off from having enough processing power to "render anything in real-time."These are bold and perhaps alarming claims to make by a deeply embedded figure of the industry, especially as Hollywood
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