Do you side with science on this important issue?
For much of the past year, I have fought a one-sided battle with a popular fast casual restaurant chain that we’ll call “Ready.” Unlike most restaurants, Ready doesn’t make sandwiches, assemble salads, or otherwise perform acts of cookery upon customer request. Instead they sell nominally healthy, whole-ingredient-basedsoups, salads, and sandwiches. Because I’m lazy and impatient, I’m Ready’s perfect customer and not just because Ready has a location inbuilding.
“Feces is the universal disgust, like the first disgust,” says Paul Rozin, a professor of psychology at the University of Pennsylvania who has researched disgust since the 1980s. In addition to being an expert on disgust Rozin is also the researcher who coined the phrase “benign masochism” to explain why some humans enjoy the burn ofDisgust, theorizes Rozin, originally evolved as a way to keep humans safe.
For example, I dislike red delicious apples – they’ve been bred to be too sweet, they have a weirdly chalky texture and they don’t really taste like anything. But in a pinch, I can eat them just fine, and if you dropped a slice of one in my cocktail I might fish it out, but I’d still drink the cocktail., even if you fished it out, even if I was very drunk, I probably wouldn’t drink the cocktail. The idea of drinking it would cause a real, physical sensation of revulsion that’s hard to overcome.
“The percentage of people who don’t like mayo it’s probably close to 20 percent—it’s not trivial,” says Herbert Stone a food sensory consultant. I’d called Stone to figure out whether I was unique in my mayonnaise aversion. While he can’t put a precise number on how many of us just dislike mayonnaise versus experience disgust, the big take away is that I’m not alone.
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