Horological bliss is coming to Beverly Hills. 🕰️
, the brand intends to operate through fewer points of sale—a direction other independents including Parmigiani, for example, have recently taken—and will aim to open more Labs to drive sales through spaces where the company can control its messaging, aesthetic, and relationships with the help of select prestigious retailers, like The Hour Glass and Westime. The strategy is being implemented as MB&F continues to grow.
Currently, MB&F makes just 250 timepieces per year, but founder Max Büsser told Watch Pro that number is expected to grow to 350 and could hit between 400 and 500 by 2024..
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