The Museum of Contemporary Art Chicago has launched its first major bilingual exhibit. The museum plans to present everything, from its website to wayfinding signs, in both Spanish and English by 2024. LatinoVoicesWTTW
Art is often called a universal language that transcends words. But in a museum setting, words are needed for patrons to have a complete experience — whether it’s to understand the context for art on display, to credit artists or just to find the bathroom.
Laura Herrera, chief communications and content officer at the Museum of Contemporary Art Chicago, said the pandemic gave the institution time to reflect on how it could present to visitors in a way that better meets their needs.“For the MCA, it really means creating a space that is offering the same experience for Spanish speakers as it does for English speakers,” Herrera said.
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