When Democrats took over Washington two years ago, the Republican Party’s most powerful leaders offered divergent plans to take back power. None of it worked. The GOP is no closer to uniting around a clear strategy for winning general election majorities.
None of it worked as planned. McConnell saw his Senate minority further weakened by the polarizing general election candidates that an increasingly-isolated Trump had helped to elevate onto the ballot last November. Of the three men, McCarthy’s tack proved the most fruitful, only to run headlong into the reality that the new House majority he shepherded to power was not a governing coalition.
The party’s high-dollar donor class, responsible for backing an ever growing share of the cost of GOP campaigns, find themselves at odds with the priorities of a diminishing pool of grass roots donors. The party’s primary electorate, meanwhile, repeatedly demonstrated last year a preference for candidates who were incapable or unwilling to appeal to less ideological voters.
Mastriano — who attended the Jan. 6, 2021, protests at the U.S. Capitol and supported an alternate slate of Pennsylvania electors supporting Trump in 2020 — lost the race against Democrat Josh Shapiro by about 14 more percentage points in 2022 than Trump did in the 2020 presidential election. “We are looking at ’24 right now and the stakes are much higher and we can’t screw this up,” said Henry Barbour, an RNC committeeman from Mississippi who has been tasked by McDaniel with conducting the review with Dhillon. “We have to understand that we did underperform in ’22. We can’t just put a bow on it.”
“Trump was able to galvanize all of the different factions because he was an empty vessel that kind of said what Republicans wanted to hear,” explained another Republican campaign strategist about the path forward, who also spoke on the condition of anonymity to speak frankly. “He didn’t have a deep policy play that people could hate. He was just a business guy, who said he wanted to make the country better.
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