McDonald's, Uber and Johnson & Johnson no longer have chief marketers — here's what that means
. Rupczynski at McDonald's will report to Daniel Henry, the company's chief information officer, reflecting the importance of technology in marketing.
Peter Reid, chief executive of marketing group MSQ Partners, said these shifts do not necessarily mean marketing is reducing in importance. "As companies and brands embrace martech and more broadly digital transformation, they are increasingly looking to unify their tech, marketing and customer activities under single leadership to ensure all activities are aligned with a single, overall strategy," he told CNBC by email.
Uber wants to have one person who is ultimately responsible for sending a united message to all Uber audiences, CEO Dara Khosrowshahi. "It's increasingly clear that it's crucial for us to have a consistent, unified narrative to consumers, partners, the press, and policymakers," he wrote. In an email sent Monday, McDonald's Chief Executive Steve Easterbrook said Lagnado had a "significant" impact during her time there and is moving on to new challenges. Lagnado joined the company in 2015. McDonald's had not responded to CNBC's request for comment at the time of publication.
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