The British company has teamed up with Jack Daniel’s and Metro Boomin at Formula 1 races and Bowers & Wilkins for speakers.
In celebration of 60 years, McLaren has teamed up with Jack Daniel’s and Bowers & Wilkins for a series ofteam partner Jack Daniel’s has tapped influential producer and DJ Metro Boomin to give two performances at the upcoming Formula One Austin Grand Prix on Oct. 22 and the inaugural Las Vegas Grand Prix on Nov. 19.
“Redesigning the legendary Jack Daniel’s label T-shirt has been a thrilling creative journey,” said Metro Boomin. “Infusing my personal touch into this iconic brand has been inspiring, and I’m excited to unveil the result.” “Jack Daniel’s has always had a special relationship with music, dating back to the days of Mr. Jack himself,” said Mary Beth O’Mara, brand director at Jack Daniel’s. “Our history and heritage have made us a brand that is recognized across the world as a symbol for independence, boldness and living life on your own terms. Metro Boomin embodies the spirit of our brand, and we can’t be more excited to have him part of the team.
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