McLaren's incoming design chief will develop a new design language for the automaker.
He replaces Rob Melville who left McLaren last year to join Ceer, theSühlmann has over two decades of experience in automotive design, most of it earned at the Volkswagen Group. He has previously served as head of exterior design at Bugatti and Aston Martin, and has had a previous stint at McLaren.Tobias Sühlmann
During his previous stint at McLaren, Sühlmann was lead designer for special projects. One of the cars whose design he oversaw was the track-onlyIn his new chief design officer role, Sühlmann will lead a team responsible for future concepts, exterior and interior styling, plus color and materials. The team will also work with customers looking to personalize their vehicles.
Sühlmann will also be charged with developing a new design language for McLaren. McLaren's current design language dates back to the P1 hypercar launched a decade ago.
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