In China‘s competitive social media landscape, a new crop of influencers is quickly capturing the attention of picky Chinese netizens.
‘s assistant and later became a celebrity agent, decided to step into the limelight herself in recent years. She quickly gained popularity as an outspoken reality star and livestreaming host in 2019. Riding the wave of a burgeoning e-commerce economy, Yang launched a livestreaming agency four years ago, creating successful social media accounts for celebrities such as Dong Jie and Ouyang Nana. Yang is also known for her plus-size fashion collection Plusmall.
Calling herself “the best celebrity agent in China,” Yang brands herself as a successful businesswoman who offers useful social tricks and communication advice. Yang launched her first livestreaming session on Xiaohongshu in April to promote products such as scented candles and feminist titles. The five-hour-long livestream received more than 480,000 views on the platform.
Known for her feisty personality, Jin confessed that she began livestreaming to support her contemporary dance company while promoting her June livestream. Jin’s 6.18 livestream will feature high-end skin care brands such asSida Jiang leaped to fame as a contestant on the reality series “U Can U Bibi”; he is also one of the few openly gay Chinese public figures.
Jiang’s first foray into Xiaohongshu livestreaming came last Singles’ Day, when he topped the platform’s livestreaming chart within six hours, selling more than 8,000 items with an average unit price of more than 877 renminbi, or $124. Arc’tyrex, Salomon, Lemaire, Diptyque and Le Labo are some of the popular items featured on Jiang’s “Goddess Supermarket”-themed livestream.
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