She’s made out of mushrooms, named after Greta Thunberg, and is definitely not a real Mattel product.
In a move that stirred even the most Barbie-fatigued among us, a Tuesday announcement that appeared to come from Mattel introduced a line of EcoWarrior Barbies inspired by environmental activists like Greta Thunberg and Phoebe Plummer, as part of a broader push by the company to stop using plastic entirely by 2030.
A press release that was purported to be from Mattel and seemed to link to an actual page on the company’s site announced a commitment to stop using plastic in its products by 2030, instead opting for “only compostable natural materials like mushroom mycelium, algae, seaweed, clays, wood cellulose, and bamboo.” “We have made more than a billion plastic Barbies, and enough is enough,” read one “quote” from Ynon Kreiz, CEO of Mattel, in the fake press release.
The group also released a number of other videos, including a commercial for EcoWarrior Barbie that featured a startlingly catchy jingle — “Made of mushrooms, she’s the best, EcoWarrior Barbie!” — and scenes in which Barbie throws a can of soup at a Van Gogh and gets arrested for shutting down an oil pipeline.
In another video, G.I. Joe, voiced by a mustached human mouth, declares the Joes’ intention to revolt against Mattel and experiment with bio-based materials. “We’ve turned against our makers because they build us out of toxic stuff,” says one mustached doll. “We’ve laid down our arms and our uniforms to work in the service of Barbie.
The “Barbie Liberation Organization” is an offshoot of political activist group the Yes Men, founded by Igor Vamos and Jacques Servin . Active since 2002, the pair are known for organizing elaborate pranks against political figures and corporate entities, including
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