More than just bringing people together, Sari-Sari is instilling a sense of belonging, filling an emotional void that comes from the isolation often experienced in diaspora.
to bring those same community values to New York creatives of the Filipino diaspora. Beginning as a pop-up closet sale with about seven Filipino-Americans last year, Sales and Mozo realized that they could brand it into something more than a one-time pop-up, and soThe collective’s intention is to foster connections and collaborations between Filipino-Americans, while simultaneously celebrating and exploring cultural identity. The duo credit their organic growth to the community.
Although the chosen media of Sari-Sari is interactive pop-ups and events, they do rely on digital spaces like Instagram for outreach. KAPWA, which was on display at Canal Street Market from August 22-25, garnered a huge crowd on its opening night primarily because of Instagram flyers.conveys a togetherness that Filipinos feel and exemplify in everyday life. The showcase, curated by Sales, was an inquiry into that togetherness.
The collective had a little stand modeled after an actual sari-sari storefront, stocked with Filipino snacks, woven fans, a walis-tambo ,
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