Who would trust a total stranger online to build their dream closet? Hundreds of young women, apparently.
Micah Russelll, a 28-year-old from Oklahoma City, is a full-time personal shopper and stylist who has shopped for over 370 people since March 2023. She has never met any of her customers in person, or even seen their image on a video call.
” Outsourcing the often tedious shopping experience is nothing new. Luxury department stores like Bergdorf Goodman, Saks or Barneys were once renowned for their free in-house personal shoppers, though they often serviced those able to afford the suggested clothes and their five-figure price tags. In 2018, Bloomberg reported that to hold a regular slot with a Barneys stylist you generally should demonstrate an annual spending capacity of $2 million.
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